KU Talking Points: September 2012
Our first KU Communicators meeting of the fall semester will be at 11:45 a.m. on Monday, September 17. The guest speaker will be Andy Tretiak, Chief Marketing Officer for Sporting Kansas City.
In November 2010, the Kansas City Wizards of Major League Soccer became Sporting Kansas City in a complete change of the team’s brand identity. Andy will talk about the strategies and tactics they used to retain and grow fan support, as well as the keys to the success of the rebranding effort.
The September 1 football game broadcast saw the debut of a television ad touting the $50 million in KU scholarships and grants available to new undergraduate students.
Starting next week, we will promote the ways KU builds healthy communities in Kansas and around the world. This theme includes health-related teaching and research, but also covers entrepreneurship, arts and humanities and other ways KU benefits communities.
Starting September 30 and running until October 20 we will emphasize why students should choose to attend KU. This will be part of the lead-up to the November 1 undergraduate application deadline.
Finally, starting October 21 and continuing to November 10, the ways KU educates leaders will be spotlighted. This includes outstanding teaching, opportunities to work with leading scholars and the full range of opportunities for growth we offer our students.
These stories will be promoted in KU Today, on the KU Home Page, and in other venues. If you have news story ideas for any of these topics, please contact Jill Jess.
Different social media sites have different user demographics, according to research by Pingdom.com that looked at 24 different sites.
For example, Facebook has moved away from its origins as a site for only college students and now has a user base with a broad age range. And in terms of gender breakdown, Pinterest’s user base is 80 percent female, with sites like Facebook and Twitter having a user base that is 60 percent female.
- The rollout of the new Content Management System (CMS) is underway, with early adopters such as the College of Liberal Arts and Sciences, Information Technology and Public Affairs having already made the switch.
- Check out #KUFacts from @KUNews for daily facts and stats about KU, and suggest new facts to Joe Monaco.