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KU Talking Points: September 2012

Next KU Communicators meeting September 17

Our first KU Communicators meeting of the fall semester will be at 11:45 a.m. on Monday, September 17.  The guest speaker will be Andy Tretiak, Chief Marketing Officer for Sporting Kansas City.

In November 2010, the Kansas City Wizards of Major League Soccer became Sporting Kansas City in a complete change of the team’s brand identity.  Andy will talk about the strategies and tactics they used to retain and grow fan support, as well as the keys to the success of the rebranding effort.

We will be giving out meal cards for the restaurants in The Market on Level 3 of the Kansas Union.  Make sure to RSVP to Tommie Cassen by September 12 so we can make sure we have enough cards.

New ad promotes KU scholarships

The September 1 football game broadcast saw the debut of a television ad touting the $50 million in KU scholarships and grants available to new undergraduate students.

Produced by KU Marketing Communications, it will air statewide in advance of the November 1 undergraduate scholarship application deadline as part of the fall recruitment campaign.

Upcoming message themes

Starting next week, we will promote the ways KU builds healthy communities in Kansas and around the world.  This theme includes health-related teaching and research, but also covers entrepreneurship, arts and humanities and other ways KU benefits communities.

Starting September 30 and running until October 20 we will emphasize why students should choose to attend KU.  This will be part of the lead-up to the November 1 undergraduate application deadline.

Finally, starting October 21 and continuing to November 10, the ways KU educates leaders will be spotlighted.  This includes outstanding teaching, opportunities to work with leading scholars and the full range of opportunities for growth we offer our students. 

These stories will be promoted in KU Today, on the KU Home Page, and in other venues.  If you have news story ideas for any of these topics, please contact Jill Jess.

Social network demographics vary

Different social media sites have different user demographics, according to research by Pingdom.com that looked at 24 different sites.

For example, Facebook has moved away from its origins as a site for only college students and now has a user base with a broad age range. And in terms of gender breakdown, Pinterest’s user base is 80 percent female, with sites like Facebook and Twitter having a user base that is 60 percent female.

H/T @KUJournalism

Briefly
New to KU Communicators

Please welcome Andy Hyland, translational medicine communications coordinator at the KU Medical Center, to KU Communicators.

Changes to the roster of communicators should be e-mailed to Tommie Cassen, who maintains our webpage, communicators.ku.edu.


One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today

Message Themes

September 9 to 29
Building Healthy Communities

Sept. 30 to Oct. 20
Why Choose KU

Oct. 21 to Nov. 10
Educating Leaders

Upcoming Events

September 7 to 16
KU Booth at the Kansas State Fair

Meadowlark Building
Hutchinson

September 17
KU Communicators
11:45 a.m. to 1 p.m.
Big 12 Room, Kansas Union 

September 20
Preview KU – Wichita
7 to 8 p.m.
Hyatt Regency
Wichita

September 25
Preview KU – Kansas City
7:30 to 8:30 p.m.
DoubleTree by Hilton
Overland Park

October 4
A Conversation with Eula Biss
5 p.m.
Ballroom, Kansas Union

#KUFacts

Twenty-four active start-up companies have been created from KU research.

KU has formulated eight of the 17 anti-cancer drugs in the NCI pipeline. 

Read more #KUFacts by following @KUNews on Twitter.

Chancellor's Vision

The mission of the University of Kansas is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.

We will do that by raising the expectations we have for ourselves, the aspirations we have for our state and the hopes we have for our world.

COMTalk

Share ideas, ask questions and learn from your fellow communicators.

To join send an e-mail with no subject to listproc@ku.edu with the following in the body of the message:

sub COMTalk Yourfirstname Yourlastname