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KU Talking Points - July 2013

Message from Tim Caboni

As we begin a new fiscal year and I mark the beginning of my third year with the University of Kansas, I wanted to update you on where we are in the process of building a revitalized public affairs effort.

During the past two years we have substantially reorganized the Office of Public Affairs to focus on the broad goals that guide all of our efforts and include growing KU's national stature, increasing our recruitment of talented students, and enhancing our statewide relationships. 

In our first year we focused on the creation of a central strategic communications operation to create a unified message and strategy for how we talk about the university's successes and aspirations. Additionally, we elevated the KU News Service and implemented a beat system designed to increase national coverage of the university in important national media outlets. Finally, we opened our office in Washington, DC, and retooled our approach to interactions with our federal delegation and agencies.

This past year we spent a great deal of time designing a new internal ad agency model for Marketing Communications (formerly University Relations) to create cross-functional teams and bring an even stronger client focus to our creative work. 

We have made good progress on many of our major goals: growing the size and quality of the freshman class, dramatically increasing our national media coverage, integrating the chancellor's vision into our communication and marketing efforts, and shifting to a more proactive and strategic approach centrally and across all academic and administrative units.

Thank you for the support you have provided to the Office of Public Affairs as we have worked to achieve our shared goals for the university. I look forward to continuing our progress in the coming academic year.

KU at the State Fair

KU will have a booth at the Kansas State Fair, September 6 – 15.  If your school or department wants to be involved, please contact Charlie Persinger.
 
Faculty and staff are welcome to volunteer.  The sign-up form will be available by July 15 at:  http://publicaffairs.ku.edu/events/statefair

Upcoming message themes

From now through July 13, we are emphasizing how KU educates leaders. This ties into the start of the fall 2014 admissions campaign on July 1.

From July 14 through August 3, we will promote how KU builds healthy communities in Kansas and around the world.

And starting August 4, as we prepare to welcome students to campus, we will be highlighting the "Jayhawk Experience" -- the academics, opportunities and events that make a KU education unique.

These message themes will be promoted in KU Today, on the KU home page, through paid advertising and in other venues.  If you have news stories prepared for any of these topics, please contact Jill Jess so we can include them in our plans.

Briefly
New to KU Communicators

Please welcome the following individuals to KU Communicators:

  • Kari Cantarero, outreach coordinator, KU Center for Sustainability
  • Ursula Rothrock, communications coordinator, College of Liberal Arts and Sciences

Changes to the roster of communicators should be e-mailed to Jack Martin, who maintains the communicators directory.


One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today

Message Themes

June 23 to July 13
Educating leaders

July 14 to August 3
Building healthy communities

August 4 to 24
The Jayhawk Experience

Upcoming Events

August 24
Traditions Night
8 p.m.
Memorial Stadium

August 25
Opening Convocation
7 p.m.
Lied Center

August 26
First day of fall classes

#KUFacts

The Kansas Impact Project empowers KU MBA students to solve problems for Kansas businesses and non-profits. http://ow.ly/mihQm

KU students work on real-world design projects for Ford. http://ow.ly/kej7V

Read more #KUFacts by following @KUNews on Twitter.

Chancellor's Vision

The mission of the University of Kansas is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.

We will do that by raising the expectations we have for ourselves, the aspirations we have for our state and the hopes we have for our world.

COMTalk

Share ideas, ask questions and learn from your fellow communicators.

To join send an e-mail with no subject to listproc@ku.edu with the following in the body of the message:

sub COMTalk Yourfirstname Yourlastname