KU Talking Points - July 2013
As we begin a new fiscal year and I mark the beginning of my third year with the University of Kansas, I wanted to update you on where we are in the process of building a revitalized public affairs effort.
During the past two years we have substantially reorganized the Office of Public Affairs to focus on the broad goals that guide all of our efforts and include growing KU's national stature, increasing our recruitment of talented students, and enhancing our statewide relationships.
In our first year we focused on the creation of a central strategic communications operation to create a unified message and strategy for how we talk about the university's successes and aspirations. Additionally, we elevated the KU News Service and implemented a beat system designed to increase national coverage of the university in important national media outlets. Finally, we opened our office in Washington, DC, and retooled our approach to interactions with our federal delegation and agencies.
This past year we spent a great deal of time designing a new internal ad agency model for Marketing Communications (formerly University Relations) to create cross-functional teams and bring an even stronger client focus to our creative work.
We have made good progress on many of our major goals: growing the size and quality of the freshman class, dramatically increasing our national media coverage, integrating the chancellor's vision into our communication and marketing efforts, and shifting to a more proactive and strategic approach centrally and across all academic and administrative units.
Thank you for the support you have provided to the Office of Public Affairs as we have worked to achieve our shared goals for the university. I look forward to continuing our progress in the coming academic year.
From now through July 13, we are emphasizing how KU educates leaders. This ties into the start of the fall 2014 admissions campaign on July 1.
From July 14 through August 3, we will promote how KU builds healthy communities in Kansas and around the world.
And starting August 4, as we prepare to welcome students to campus, we will be highlighting the "Jayhawk Experience" -- the academics, opportunities and events that make a KU education unique.
These message themes will be promoted in KU Today, on the KU home page, through paid advertising and in other venues. If you have news stories prepared for any of these topics, please contact Jill Jess so we can include them in our plans.
- Guidelines for unit social media properties are now available. Questions? Contact Justin Henning.
- The Office of Institutional Opportunity and Access has information on resources to ensure your events are accessible to all. Jamie Lloyd Simpson is available to answer questions.
- Steve Ladurantaye has published 26 rules that every Twitter user should know.
Please welcome the following individuals to KU Communicators:
- Kari Cantarero, outreach coordinator, KU Center for Sustainability
- Ursula Rothrock, communications coordinator, College of Liberal Arts and Sciences