KU Talking Points - June 2013
The application for fall 2014 admission opens up July 1, and as part of a multi-platform recruitment campaign we are launching two Twitter hashtags: #beajayhawk and #imajayhawk.
The #beajayhawk hashtag will be used on outgoing recruitment pieces, while students will be encouraged to use the #imajayhawk hashtag once they have been accepted.
Staff from Marketing Communications and Admissions will be monitoring those hashtags and engaging prospective students, including answering questions, retweeting students' tweets and sharing other details on why students should join the KU community.
Communicators and recruiters are encouraged to add these hashtags to your student recruitment communications. If you have any questions, please contact Justin Henning.
A Far Above: The Campaign for Kansas button is included in the new KU CMS page redesign to encourage visitors to donate. Communicators and web editors can edit the text and links of the “Far Above: The Campaign for Kansas” and “Give to KU” areas of the button. Below are some recommended practices for best use of the two areas of the button.
“Far Above: The Campaign for Kansas”: If your school or unit has its own priority page on KU Endowment’s website (check here), link to it with this part of the button. It summarizes Far Above’s goals and giving needs for your area. Otherwise, link tofarabove.org for an overview of the campaign.
“Give to KU”: If room allows, you can edit this text to reflect your area (e.g. “Give to Housing”). This portion of the button is a great place to provide a link to a giving page for your area (e.g.kuendowment.org/business). You may already be using a giving link elsewhere on your site, or have one saved.
If you need a giving link created for any fund(s) that support your school or unit, or have questions about what links to use in the Far Above button, please contact Jessica Sain-Baird, web and social media editor at KU Endowment.
From June 2 through June 16 we are highlighting the ways that University of Kansas research, scholarship and creative works change our world and contribute to prosperity and well-being.
Starting June 23 and running through July 13, we are emphasizing how KU educates leaders. This will tie into the start of the fall 2014 admissions campaign on July 1.
And finally, from July 14 through August 3, we will promote how KU builds healthy communities in Kansas and around the world.
These message themes will be promoted in KU Today, on the KU Home Page, through paid advertising and in other venues. If you have news stories prepared for any of these topics, please contact Jill Jess so we can include them in our plans.
- The Kansas Legislature passed a $13.53 million budget cut for the university during the last weekend of the 2013 session.
- Visit the “What’s New” link on the CMS top menu after logging in for updates on added features and functionality.
- Teens are increasingly turning to Twitter and away from Facebook, according to a Pew Research Center poll.
Please welcome the following individuals to KU Communicators:
- April Blackmon, community engagement manager, KU Medical Center
- Denice Bruce, director, Public Affairs, School of Medicine-Wichita
- Greg Peters, senior coordinator, School of Health Professions
- J.D. Warnock, communications coordinator, School of Music