KU Talking Points - October 2013
This week the University of Kansas celebrates Homecoming 2013, with the theme of "Jayhawks Around the World."
The KU Alumni Association works with a student steering committee to plan the week's events, including the parade, which will be held Thursday, October 3 at 6 p.m. in downtown Lawrence. A pep rally will follow on 8th Street.
As you promote your Homecoming-related events, please use the hashtag #KUhomecoming so that it can be included in the aggregation of social content at kualumni.org/homecoming.
You can also like Homecoming on Facebook and follow it on Twitter at @KU_Homecoming.
If you have questions, contact Debbi Johanning, Paige Hofer or Jacey Krehbiel.
The Sesquicentennial Committee, in cooperation with Marketing Communications, has launched the KU 150 website: ku150.ku.edu
The site includes downloadable KU 150 logos and visual ID standards, as well as the capability to submit events or projects that your unit may be conducting.
Questions can be directed to firstname.lastname@example.org.
The campaign to recruit undergraduate students for the Class of 2018 is well underway and is being supported by advertisements produced by Marketing Communications and aired by Public Affairs.
Three 30 second TV spots are linked below. The first runs during national broadcasts of KU sporting events, while the second two are being aired in Kansas.
Students flock to the University of Kansas
Top scholars choose the University of Kansas
Undergraduate research experiences for Jayhawks
These TV ads are accompanied by radio spots and online advertising, and are designed to support the Office of Admissions' overall recruitment campaign.
The deadline for undergraduates to apply for scholarships is Friday, November 1.
Through October 5, we are supporting the fall recruitment campaign by highlighting "The KU Difference." This includes the unique opportunities offered to students by the university and individual departments.
From October 6 to 26, we'll be wrapping up the undergraduate application push by sharing with prospective students why they should choose KU. This will include communications specifically focused on prospective students who would enter KU in fall 2014.
Finally, starting October 27 and continuing through November 16, we are emphasizing how KU educates leaders for our communities, businesses and society.
These message themes will be promoted in KU Today, on the KU home page, through paid advertising and in other venues.
- The 2013 Bold Aspirations Annual Report will be presented to the Kansas Board of Regents on October 16, and copies mailed to leaders throughout Kansas and the nation. An electronic version will be posted to boldaspirations.ku.edu.
- Business Insider has a summary of the demographics of major social media networks, which is helpful as units decide where to focus their efforts.
Please welcome the following individuals to KU Communicators:
- Toni Brou, production artist, Memorial Unions
- Lisa Eitner, event coordinator, Memorial Unions
- Jo Hardesty, director, Legal Services for Students
- Michael Monroe, event operations manager, Memorial Unions
- Donna Santaularia, marketing assistant, Memorial Unions
- Emily Sharp, communications coordinator, School of Law