KU Talking Points - December 2014
Gerald Holland became director of KU Marketing Communications in the Office of Public Affairs on December 1, joining the university from VF Brands, where he was marketing director.
Holland brings more than 13 years of experience with building brands and developing marketing and creative strategies, having previously held several leadership positions at Hallmark Cards over the course of a nine-year career with the company. Prior to that he worked on commercial film production and production design and set direction for a range of clients in New York.
Holland earned a Bachelor of Fine Arts from KU in 1998. He graduated with honors from the New York Academy of Art in 2002.
Holland takes over from Justin Henning and Audra Kenton who served as co-interim directors during the search process.
On March 21, 1865, the Board of Regents for the state’s new flagship university met for the first time and, among other business, named an Episcopalian minister from Lawrence, Robert W. Oliver, as chancellor. That event and the 150 years of KU history that followed are celebrated in KU150: 150 Years of the University of Kansas, by Monroe Dodd.
Dodd will launch his new book in conjunction with KU’s upcoming sesquicentennial celebration with a book signing at the KU Bookstore in the Kansas Union on Wednesday, December 3 from 5:30 p.m. - 7:30 p.m. as part of the bookstore’s 25th Annual Faculty & Staff Appreciation Night.
The book, published by the Kansas City Star, is the first of two books issued as part of KU’s sesquicentennial celebration. The second book, written by several KU faculty members, will be a compilation of KU’s history since the centennial celebration and will be available in the summer of 2015.
To close out the end of the calendar year, from December 7 to January 3, we are recapping the Best of KU 2014. This theme will highlight the accomplishments of our students, faculty, staff, alumni, and university over the past year. The hashtag for this theme is #BestofKU.
Starting January 4, we'll kick off the year by highlighting the scholarship, research, and creative works that set KU apart as a research university. These stories for the "Making Discoveries that Change the World" theme will use the hashtag #KUdiscoveries.
And beginning February 1, coinciding with the first weeks of the 2015 Legislative Session, we'll focus on how KU creates prosperity for the people of Kansas. This is done by educating the leaders businesses and communities need to succeed, as well as through research that leads to new products, jobs, and companies. The hashtag for this is #growKS.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
- Commencement.ku.edu has been updated with information from recognition event organizers.
- Family Weekend 2015 has been set for September 11-13, while Homecoming Week has been set for October 25-31.
- Do you really need to write a news release, or would another communications tool work better? CASE Currents tackles the question.
- Winter is officially just a few weeks away, so take one last look at autumn on the Lawrence Campus.