KU Talking Points - February 2014
The Office of Research is hosting a CASE webinar on refreshing and relaunching your institutional brand on Thursday, February 27.
Lynn Donham from EM2 and Cathy Sams from Clemson University will discuss how to keep your institutional brand strong and relevant. The webinar will focus on the refresh and relaunch of Clemson's "determined spirit" brand after the end of a two-year budget crisis.
The webinar will take place from from 1 p.m. to 2:15 p.m. in the Simons Auditorium in the Higuchi Biosciences Center, 2099 Constant Avenue on West Campus. KU Research is covering the site fee and all communicators are invited to attend free of charge.
If you are interested, please contact Kevin Boatright.
Communicators are encouraged to become part of The Loop, a new panel that will help craft a better experience for users interacting with KU’s websites and digital products. We’re looking for a representative group from the KU community to provide small studies related to digital usability and design.
Please visit publicaffairs.ku.edu/loop to learn more about the project and join the panel.
Over the next few months, KU will be promoting our Health Education Initiative, which seeks to educate Kansans on the state’s crucial shortage of doctors and remind policymakers that KU is uniquely positioned to address this crucial workforce need.
We encourage you to visit the initiative’s website atdoctors4ks.ku.edu, which has fact sheets, videos and story ideas for media who want to write about the doctor shortage and KU’s efforts to address it. You can also join the conversation on twitter at #Doctors4KS.
To learn more, contact CJ Janovy or Joe Monaco.
Commencement is still a few months away, but deadlines for graduates are coming up fast.
March 3 is the deadline for undergraduate students to complete their Application for Graduation (AFG).
The graduate student AFG deadline is April 23, but to be included in the commencement program, graduate students need to submit their AFGs by March 3 as well.
Additional information is at commencement.ku.edu, with reminders being sent out on Twitter @KUgrads and with the #KUgrads hashtag.
Through February 15, we are focusing on how the university contributes to the prosperity and vitality of the state of Kansas. This aligns with the early weeks of the 2014 Legislative Session.
Starting February 16 and continuing through March 8, we will support student recruitment efforts by emphasizing why students should choose KU. This theme coincides with the FAFSA priority date on March 1.
Then March 9 through 29 we will highlight the many different ways KU helps build healthy communities, from providing health care to sharing the arts and humanities with people throughout Kansas and around the world.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
- New guidelines and procedures for youth campshosted at KU are designed to ensure an enjoyable and safe experience for participants.
- @socialirl recently featured a roundup of social media advice, including 10 tips for online reputation management and three questions to answer beforelaunching your social media campaign.
- Fact sheets on key issues and weekly updates from the Statehouse are available atpublicaffairs.ku.edu/stateupdates.
Please welcome the following individuals to KU Communicators:
- Chihsun Chiu, instructional designer, Center for Online & Distance Learning
- George Diepenbrock, public affairs officer, KU News Service
- Kelsy Hamilton, administrative assistant, Marketing Communications
- Christine Metz Howard, public affairs officer, KU News Service
- Carson Levine, public relations & recruitment assistant, School of Journalism & Mass Communication
- Tim Seley, associate director, digital media, Marketing Communications