KU Talking Points - November 2014
The third KU Communicators meeting of the 2014-15 academic year will be held at 11:45 a.m. on Tuesday, November 18 in the Gridiron Room of the Burge Union. If your unit has a website, you'll want to make sure you attend this meeting.
Katie McCurry, digital strategist, and Meredith Tack, user experience designer, both with KU Marketing Communications will give us a presentation on KU’s transition from Google’s classic analytics setup, to Google’s Universal Analytics structure. We’ll learn what this means for your departmental websites, how it will be implemented within the CMS, and how to access any of your historical analytics once you make the switch.
As always, lunch cards will be provided.
Please RSVP online: We are taking reservations online athttps://publicaffairs.drupal.ku.edu/ku-communicators-meeting. Simply submit the web form and your RSVP is done.
If you are in need of an accommodation due to a disability, please submit your request by 1 p.m. on November 7 to Emma Cornish,email@example.com / (785) 864-7100.
Our first mission as a university is to educate students who will go on to become leaders in their communities and disciplines. Stories for this theme can include classroom activities, experiences outside the classroom, extracurricular activities, and all the other ways that a KU education prepares students for successful careers and prosperous lives. The hashtag for this theme is #KUleaders.
Starting November 16 and running through December 6, we'll shift gears and emphasize how KU builds healthy communities. This theme encompasses not only our health-related teaching, research, and service, but also the ways that KU creates more vibrant communities through the arts and humanities, and more prosperous communities through economic development. This theme's hashtag is #KUcommunities.
Finally, to close out the end of the calendar year, from December 7 to January 3, we will recap the Best of KU 2014. This theme will highlight the accomplishments of our students, faculty, staff, alumni, and university over the past year. The hashtag for this theme is #BestofKU.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
- Boldaspirations.ku.edu has been updated to feature the Year 3 Annual Report, as well as making it easier to find metrics tracking the university's progress.
- If you missed the October KU Communicators meeting at the Edwards Campus, you can see Jessica Best's presentation on e-mail marketing here. The presentation itself starts at the 8 and 1/2 minute mark.
- KU took home 13 awards at the Greater Kansas City PRSA Chapter's annual PRISM awards, a showing that placed the university behind only two other organizations, both public relations firms, for total number of awards.
- Jack Martin, director of strategic communications, was elected to a two-year term as chair-elect of the APLU Council on Strategic Communications during the 2014 APLU Annual Meeting this past weekend. The CSC will hold its summer meeting for communicators in Denver July 20-21, 2015.
Please welcome the following new members of KU Communicators:
- Christian Beer, coordinator of media, outreach, recruitment and development, School of Languages, Literatures and Cultures
- Lucy Crabtree, communications specialist for CLASWeb, College of Liberal Arts and Sciences
- Lesley Owens, Coordinator of Student Engagement, University Honors Program
- Meghan Spreer, communications coordinator, School of Music
- Rachel Vague, designer, KU Endowment