KU Talking Points - January 2015
The University of Kansas is taking its pitch to businesses global with an ad in United Airlines' Hemispheres magazine focusing on the resources and expertise available for companies that partner with KU.
The issue, which has a special section focusing on Kansas City, also contains an interview with Chancellor Bernadette Gray-Little on the university's efforts to create and partner with businesses in order to promote growth and prosperity in the state.
The Office of Public Affairs partnered with the Bioscience and Technology Business Center, KU Innovation and Collaboration, and the School of Business on the advertisement, which was produced by KU Marketing Communications. You can find this issue of Hemispheresmagazine in the seatback pocket of any United Airlines flight through the end of the month.
KU recently signed an agreement with Adobe to provide its Creative Cloud products to the university. This three-year agreement with Adobe will provide Adobe Acrobat Professional on 100 percent of university-owned computers and Adobe Creative Cloud (e.g., InDesign, Photoshop, Illustrator, etc.) on 50 percent of university-owned computers at considerable savings.
In addition, faculty and staff can purchase Adobe Creative Cloud through the KU Web Store for use at home at a cost of only $10 per year. That’s a savings of more than 95 percent off the standard educational pricing of $240 per year for personal use. Purchase through the KU agreement allows installation on two personal devices, and can be used by anyone in your household.
If you have questions, please contact David Day, (785) 864-0236.
From now through January 24th, we're highlighting the scholarship, research, and creative works that set KU apart as a research university. These stories for the "Making Discoveries that Change the World" theme will use the hashtag #KUdiscoveries.
Beginning January 25, coinciding with the first weeks of the 2015 Legislative Session, we'll focus on how KU creates prosperity for the people of Kansas. This is done by educating the leaders that businesses and communities need to succeed, as well as through research that leads to new products, jobs, and companies. The hashtag for this is #growKS.
From February 15 through March 7 we'll focus on student recruitment, bracketing the FAFSA priority date, as prospective students narrow their college choices. "Why Choose KU" will emphasize the wide range of opportunities only available at a flagship research university, and will use the hashtag #BeaJayhawk.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
- You should be excited to read this PRSA Tactics article on how news releases overuse words such as excited.
- The Chronicle of Higher Education looks at the issue of how universities promote research, and what happens when the PR doesn't match the findings.
- The American Association of State Colleges and Universities has issued its annual look at the top 10 issues facing state universities. (pdf) (H/T Kevin Boatright)