Katie McCurry

Senior Digital Strategist
Primary office:

Katie has 11 years of marketing and business development experience, but it’s obvious to those who know her that her passion and talents within the social media arena are what set her apart. She’s become an agile marketer and an authority within the ever-changing digital age.

Since joining KU, Katie has brought a high level of strategy, coordination, and analysis to KU’s social presence. She successfully produced a more efficient model for KU’s social strategy by building out a content calendar that focuses on objectives, engagement, and key metrics. She regularly consults with KU departments and school marketing teams to develop their social strategies. She advises on and executes paid social marketing strategies by dictating, tracking, and monitoring digital campaigns and advertisements using Google AdWords, Facebook, Instagram, and Twitter. She overhauled KU’s Google analytics and designed an account structure based on an enterprise model that allows a more holistic view of the KU domain and provides partners with greater control and ownership over their own site's data. She’s brought a distinct, engaging, and recognizable personality to KU’s social presence. It’s also led to work that has been recognized by Adweek, Advertising Age, and SocialMediaforColleges.com.

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today