Financial Aid Junior/Senior Combo Calendar

CLIENT: Financial Aid & Scholarships
PROJECT TITLE: Financial Aid Junior/Senior Combo Calendar
TEAM:
Marketing Communications Team
Project Manager: Julie Wolf
Copywriters/Editors: Evie Rapport and Sandra Reed
Editorial Services/Associate Director: Deb Graber
Designer: Rose Gaynor
Art Director/Associate Director: David Duncil


Financial Aid & Scholarships Team
Brenda Maigaard, FAS
Stephanie Covington, FAS
Lauren Erickson, ADM



BACKGROUND
Client Overview
Financial Aid & Scholarships previously enclosed a generic pre-college calendar and checklist with recruitment letters to high school juniors and seniors. The document was difficult to read and provided very little direction to students or their parents on application procedures.

The Objectives
— Develop a double-sided recruitment piece using KU specific text.
— Create a look consistent with KU branding standards.


Target Audience
High school juniors and seniors

THE SOLUTION
Strategy
Review KU, Kansas, and national websites to provide users with information on resources, programs, websites, and enrollment and financial aid deadlines.

Tactics
Provide resources and websites for various application steps, and note deadlines in advance to allow for timely submission.

CHALLENGES
Challenge #1
Provide information to prospective students and their parents as they navigate websites and deadlines to apply for admission to KU.

Challenge #2
Combine information from several administrative sources into two cohesive checklists.

RESULTS & OUTCOMES
An attractive, double-sided document (juniors on one side, seniors on the other), easy-to-read and understand resources and deadlines, and a design that absolutely screams “Rock Chalk!”


New ways to interact & collaborate. The Central District impacts teaching, research & student life:… https://t.co/9KnITW6AKI


KU Today
Internationally recognized programs
Millions in grants and contracts for research
Generous financial support for students
Research projects that stretch to Antarctica, Greenland, and numerous points in between
Birthplace and home of Treatise on Invertebrate Paleontology
A thriving field program that sends undergraduate and graduate students throughout the world
Industry recruiters who visit annually to hire KU Geology's graduating students