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KU Talking Points - September 2013

Michael Stoner on social media

Communicators are invited to a presentation by Michael Stoner on how the University of Kansas can use social media to help achieve its mission. The presentation will take place from 9 a.m. to noon on Tuesday, September 10 in Woodruff Auditorium in the Kansas Union.

If you’ve seen him present at a conference or follow him on Twitter, you know that Michael is a national leader in helping colleges and universities recruit students, raise money and build communities through social media. And if you haven’t had the opportunity to learn from him yet, now is your chance.

Topics to be covered include results from the annual CASE/Huron Education/mStoner social media survey, what’s new in social media this year and lessons from successful campaigns. Michael would like this to be an interactive session, so questions will be encouraged throughout the event.

The event is free and open to all KU Communicators, and is sponsored by the Office of Public Affairs. Questions? Contact Jack Martin.

UPDATE 9/18: The presentation by Michael Stoner is available here.

KU Communicators September 20

The first KU Communicators meeting of the 2013-14 academic year will be held at 11:45 a.m. on Friday, September 20 in the Big 12 Room of the Kansas Union.

David Reed, associate athletics director for compliance, will give us a presentation on how to ensure our communications and actions adhere to rules governing intercollegiate athletics.

We'll also learn about the Faculty PRO system and its integration with the CMS, as well as hearing from Christina Phelps from the Lawrence Convention and Visitors Bureau.

We will be giving out meal cards for the restaurants in The Market on Level 3 of the Kansas Union.  An RSVP message will be sent by Emma Cornish closer to the event so we can make sure we have enough cards.

Upcoming message themes

Through September 14, we're focusing on how KU makes discoveries that change the world. This encompasses the full range of research, scholarship and creative work that set a research university apart.

From September 14 to October 5, we will bolster the fall recruitment campaign by highlighting "The KU Difference." This includes the unique opportunities offered to students by the university and individual academic departments.

And from October 6 to 26, we'll be wrapping up the recruitment campaign by sharing with prospective students why they should choose KU.

These message themes will be promoted in KU Today, on the KU home page, through paid advertising and in other venues.

  • If you're in the Hutchinson area, stop by the KU booth at the State Fair September 6-15. Charlie Persinger will be joined by staff and alumni volunteers at the booth in the Meadowlark Building.
  • Important announcement: Don’t use “announces” in news release headlines. Avoiding that word will set your release apart from the 13.7 percent of news releases that used some version of “announces” in the headline, according to a Schwartz MSL analysis cited in the August edition of PRSA's Public Relations Tactics.
New to KU Communicators

Please welcome the following individuals to KU Communicators:

  • Lisa Kring, event services director, Memorial Unions
  • Chris Lorenzen, graphic designer, Life Span Institute
  • Greg Peters, senior coordinator, School of Health Professions

Changes to the roster of communicators should be e-mailed to Emma Cornish, who maintains the communicators directory

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today

Message Themes

August 25 to September 14
Making Discoveries that Change the World

September 15 to October 5
The KU Difference

October 6 to 26
Why Choose KU

Upcoming Events

September 10
Social media for universities
Presented by Michael Stoner
9 a.m. to noon
Woodruff Auditorium
Kansas Union

September 10
KU Staff Graduate Education Fair
11:30 a.m. to 1:30 p.m.
Alderson Auditorium
Kansas Union

September 18 & 19
Board of Regents Meeting

September 19 & 20
Photo sessions for faculty
8:30 a.m. to 4:30 p.m.
Lied Center Green Room
No reservations required

September 20
KU Communicators Meeting
11:45 a.m.
Big 12 Room
Kansas Union


KU conducts more research than all other universities in Kansas combined. http://bit.ly/1dupnTI

The Kansas Geological Survey is drilling the first-ever core sample from the Ogallala Aquifer in western Kansas.

Read more #KUFacts by following @KUNews on Twitter.

Chancellor's Vision

The mission of the University of Kansas is to lift students and society by educating leaders, building healthy communities and making discoveries that change the world.

We will do that by raising the expectations we have for ourselves, the aspirations we have for our state and the hopes we have for our world.


Share ideas, ask questions and learn from your fellow communicators.

To join send an e-mail with no subject to listproc@ku.edu with the following in the body of the message:

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