KU Talking Points - September 2013
Communicators are invited to a presentation by Michael Stoner on how the University of Kansas can use social media to help achieve its mission. The presentation will take place from 9 a.m. to noon on Tuesday, September 10 in Woodruff Auditorium in the Kansas Union.
If you’ve seen him present at a conference or follow him on Twitter, you know that Michael is a national leader in helping colleges and universities recruit students, raise money and build communities through social media. And if you haven’t had the opportunity to learn from him yet, now is your chance.
Topics to be covered include results from the annual CASE/Huron Education/mStoner social media survey, what’s new in social media this year and lessons from successful campaigns. Michael would like this to be an interactive session, so questions will be encouraged throughout the event.
The event is free and open to all KU Communicators, and is sponsored by the Office of Public Affairs. Questions? Contact Jack Martin.
UPDATE 9/18: The presentation by Michael Stoner is available here.
The first KU Communicators meeting of the 2013-14 academic year will be held at 11:45 a.m. on Friday, September 20 in the Big 12 Room of the Kansas Union.
David Reed, associate athletics director for compliance, will give us a presentation on how to ensure our communications and actions adhere to rules governing intercollegiate athletics.
We'll also learn about the Faculty PRO system and its integration with the CMS, as well as hearing from Christina Phelps from the Lawrence Convention and Visitors Bureau.
We will be giving out meal cards for the restaurants in The Market on Level 3 of the Kansas Union. An RSVP message will be sent by Emma Cornish closer to the event so we can make sure we have enough cards.
Through September 14, we're focusing on how KU makes discoveries that change the world. This encompasses the full range of research, scholarship and creative work that set a research university apart.
From September 14 to October 5, we will bolster the fall recruitment campaign by highlighting "The KU Difference." This includes the unique opportunities offered to students by the university and individual academic departments.
And from October 6 to 26, we'll be wrapping up the recruitment campaign by sharing with prospective students why they should choose KU.
These message themes will be promoted in KU Today, on the KU home page, through paid advertising and in other venues.
- Don't forget to review your unit's listing on the KU Communicators directory and let Emma Cornish know about any updates that should be made.
- After Michael Stoner's presentation on September 10, stop by the KU Staff Graduate Education Fair from 11:30 a.m. to 1:30 p.m. in Alderson Auditorium. Representatives from programs designed for professionals will be on hand, including programs relevant to communicators, such as Marketing Communications, Higher Education Administration and Public Administration.
- If you're in the Hutchinson area, stop by the KU booth at the State Fair September 6-15. Charlie Persinger will be joined by staff and alumni volunteers at the booth in the Meadowlark Building.
- Important announcement: Don’t use “announces” in news release headlines. Avoiding that word will set your release apart from the 13.7 percent of news releases that used some version of “announces” in the headline, according to a Schwartz MSL analysis cited in the August edition of PRSA's Public Relations Tactics.
Please welcome the following individuals to KU Communicators:
- Lisa Kring, event services director, Memorial Unions
- Chris Lorenzen, graphic designer, Life Span Institute
- Greg Peters, senior coordinator, School of Health Professions
Changes to the roster of communicators should be e-mailed to Emma Cornish, who maintains the communicators directory.
