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KU Talking Points - March 2014

2014 Chancellor's Report

Report.ku.edu is the centerpiece of a multi-platform approach to the 2014 Chancellor's Report, which included everything from promoted social media posts to placement of a print piece in the Kansas edition of the February 23 New York Times.

KU Marketing Communications designed this campaign to highlight the wide range of accomplishments that took place at KU over the past year, and to reach several audiences, including the university community, prospective students and their parents, Kansas opinion leaders and national academic leaders.

Many students, faculty, staff, and programs are featured in the report, and communicators from the relevant units were provided with custom URLs to use on social media. That opportunity is available for other units wishing to link to the report.

The 2014 Chancellor's Report campaign also serves as an example of the sort of enhancement that can be applied to projects, as the campaign was an evolution of the university's annual report and the state of the university address/video.

If you are interested in utilizing Marketing Communications to enhance your communications efforts, contact David Duncil or Lauren Erickson, or submit a project request form.

Help craft KU's digital experience

Communicators are encouraged to become part of The Loop, a new panel that will help craft a better experience for users interacting with KU’s websites and digital products. We’re looking for a representative group from the KU community to provide small studies related to digital usability and design. 

Please visit publicaffairs.ku.edu/loop to learn more about the project and join the panel. 

Upcoming message themes

We are wrapping up the "Why Choose KU" message theme, which tied in to the March 1 FAFSA priority date. The next major recruiting date is the May 1 deadline for incoming freshmen to pay the New Student Fee.

From March 9 through 29 we will highlight the many different ways KU helps build healthy communities, from providing health care to sharing the arts and humanities with people throughout Kansas and around the world. This connects with our efforts in the Kansas Legislature to secure support for the Health Education Initiative, which would enable KU to train more doctors for Kansas.

Starting March 30 and continuing through April 19, we will focus on how KU Works for Kansas. This theme will feature the many ways KU directly serves the people of the state through outreach and service projects.

Finally, starting April 20 and continuing through May 10, we will emphasize KU's first mission, which is educating leaders. This theme aligns with the May 1 New Student Fee deadline and with the lead-up to Commencement on May 18.

These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.

New to KU Communicators

David Martin, communication manager at the School of Medicine in Kansas City, will serve as interim director of the KU News Service starting March 22, as Jill Jess has accepted the position of senior director of marketing and communications at The Ohio State University College of Nursing.

If you have changes to the roster of communicators, please e-mail Emma Cornish, who maintains the communicators directory

One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today

Message Themes

March 9 to 29
Building Healthy Communities

March 30 to April 19
KU Works for Kansas

April 20 to May 10
Educating Leaders

Upcoming Events

March 12 & 13
Board of Regents Meeting

March 25
Data & Democracy: What is free speech in the age of social media?
7 p.m.
The Commons
More information

May 1
Deadline for incoming students to pay the New Student Fee


Ciao! Shalom! Salut! KU offers courses in 40+ languages – more than any other Big 12 school.http://languages.ku.edu 

KU’s Alternative Breaks program arranges service trips for 500+ #kustudents each year.

Read more #KUFacts by following @KUNews on Twitter.

Chancellor's Vision

The mission of the University of Kansas is to lift students and society by educating leaders, building healthy communities, and making discoveries that change the world.

We will do that by raising the expectations we have for ourselves, the aspirations we have for our state, and the hopes we have for our world.


Share ideas, ask questions and learn from your fellow communicators.

To join send an e-mail with no subject to listproc@ku.edu with the following in the body of the message:

sub COMTalk Yourfirstname Yourlastname