KU Talking Points - October 2014
The October KU Communicators meeting is at the Edwards Campus next Thursday, October 16 in the BEST Conference Center. A coffee bar and light breakfast will be provided starting at 8:30 a.m., followed by a 9 a.m. presentation by Jessica Best of emfluence.
Best will take on the battle between e-mail and social media and share insights into how each can help you reach your audiences effectively. She'll highlight what makes great e-mail marketing in the current digital marketing scene, and then take a look ahead at what's next. Following the program, a tour of the Edwards Campus will be offered.
Please RSVP by Monday, October 13. The K-10 Connector bus service is available between the Lawrence and Edwards campuses. Learn more at The JO website.
Sara Shepherd is now covering the University of Kansas for theLawrence Journal-World. Scott Rothschild, the newspaper’s most recent KU reporter, has taken a job with the Kansas Association of School Boards.
Shepherd is a KU journalism graduate who also has worked for theKansas City Star and the Shawnee Dispatch. Most recently she has been an enterprise reporter for the Journal-World.
We are currently focusing our communications with students, parents, and other influencers on why prospective students should choose KU. This messaging theme will conclude October 25, and is related to the fall recruitment campaign. This theme uses the #BeAJayhawk hashtag.
Starting October 26, we'll continue an emphasis on students by discussing how KU educates leaders. Stories for this theme can include classroom activities, experiences outside the classroom, extracurricular activities, and all the other ways that a KU education prepares students for successful careers and prosperous lives. The hashtag for this theme is #KUleaders.
Finally, starting November 16 and running through December 6, we'll shift gears and emphasize how KU builds healthy communities. This theme encompasses not only our health-related teaching, research, and service, but also the ways that KU creates more vibrant communities through the arts and humanities, and more prosperous communities through economic development. This theme's hashtag is #KUcommunities.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
- Chancellor Gray-Little's most recent Monday Message highlights this year's recruiting successes, as well as reemphasizing what Matt Melvin told communicators last month, which is that student recruitment is a university-wide effort.
- Not only can you connect with students and alumni by using #exploreKU, but connect.ku.edu also aggregates the best content shared by followers.
If you have changes to the roster of communicators, please e-mail Emma Cornish, who maintains the communicators directory.
