KU Talking Points - September 2014
The fall recruitment campaign is well underway, and as part of that effort a new ad produced by KU Marketing Communications has started airing around the state.
The ad highlights the feats that our graduates can accomplish thanks to a KU education, and how Jayhawks improve the lives of those around them. It will air on cable and broadcast networks, as well as during KU sporting events.
The Sesquicentennial Committee will be meeting in October and would like to hear from communicators on plans that have been confirmed or even brainstormed for school, department, or unit events that should be included in the KU 150 celebrations.
Remember, the intent of the Sesquicentennial Committee is not for you to add new projects or activities to your already busy schedule, but simply to keep the Sesquicentennial in mind when planning during the time of July 2015-June 2016.
Sesquicentennial activities can be submitted on-line. If you have questions, contact Charlie Persinger.
The Office of Marketing Communications will produce studio portraits of current University of Kansas faculty members on September 17 and 18 at Crafton-Preyer Theatre. Two-minute sittings are offered on a walk-in basis from 8:30 a.m. to 4:30 p.m. Please enter Murphy Hall from the west, which includes an alternate entrance for individuals with mobility assistive devices.
We use faculty portraits when placing news stories, building university websites and creating promotional materials. All of these efforts are designed gain additional recognition for your work and to enhance KU’s national stature, so we ask that you encourage new and continuing faculty members to take part in this photo shoot.
Continuing through this weekend, we're emphasizing how KU discoveries change the world. These can include scientific breakthroughs, works of scholarship, and creative endeavors in areas such as art, music, and writing. This theme will use the hashtag #KUdiscoveries.
Starting September 14 we will spend three weeks highlighting what sets a KU education apart from the experiences students could have at other institutions. "The KU Difference" will support the fall recruitment campaign and will use the hashtag #KUdifference.
And from October 5 through October 25, we will communicate with students, parents, and other influencers about why prospective students should choose KU. This continues messaging related to the fall recruitment campaign, which concludes November 1. This theme uses the #BeAJayhawk hashtag.
These message themes will be promoted in KU Today, on the KU home page, on social media, through paid advertising, and in other venues. Units are encouraged to use these themes in planning their own communications efforts.
Please welcome the following individuals to KU Communicators:
- Christi Davis, communications specialist, College of Liberal Arts and Sciences
- Julie Faust, marketing coordinator, Student Health Services
- Patrick Giroux, art director, Marketing Communications
- Elizabeth Kanost, communications coordinator, Spencer Museum of Art
- Allison Steiger, event specialist, Dole Institute of Politics